IKDesigns

Tempres - Poster Design

Photoshop

Dimension

Illustrator

Tempres Poster Project Picture
  • Brainstorming
  • Designing
  • Final Deliverables
  • Summary

Project Goal:

The project goal was to create a captivating poster that effectively communicates Tempres' thermo bottles' key features of temperature resistance and modern design, showcasing their suitability for any climate and occasion.

Brainstorming:

Tempres specializes in producing temperature-resistant, eco-friendly thermo bottles. Their main focus is on showcasing durability alongside modern design and vibrant colors. To convey the message of temperature resistance, I brainstormed ideas to blend elements of both summer and winter in the background, with the bottle centrally positioned, symbolizing its suitability for any climate.

Drafting & Designing:

Designing involved three distinct steps, each contributing to the creation of the final poster.

In the first step, using Photoshop, I took an image featuring a summer forest from Adobe Stock. To convey the idea of temperature resistance, I divided the image in half and created winter effects on one side in photoshop, using snow texture, brush and color correction. This blending of summer and winter elements in the background not only highlighted the bottle's suitability for any season but also reinforced its temperature-resistant properties. I chose a forest setting because it evokes associations with outdoor activities like hiking, where a thermo bottle would be essential.

Original Photo from Adobe Stock:
Original Background Photo from Adobe Stock
Edited in Photoshop:
Edited Background Photo

Next, I utilized Adobe Dimensions to craft lifelike mockups of the thermo bottles. Opting for metal materials highlighted their ability to withstand varying temperatures, while adding vibrant colors emphasized their modern and stylish design. Since my poster “photoshoot” is outside, I also added the sunlight, in addition to the directional lights (assuming there were additional sources of lighting during the “photoshoot”)

Bottle Mockup Added in Adobe Dimension:
Bottle Mockup Made in Adobe Dimension
Render from Adobe Dimension:
Render from Adobe Dimension

Finally, in Illustrator, I added text elements such as the brand name, tagline and key selling points. Matching the colors to those of the bottles maintained a cohesive visual identity. This step-by-step process resulted in a polished poster that effectively communicates Tempres' thermo bottles' key features.

Final Poster Design:
Final Poster Design

Final Deliverables:

After the design was created, the project was ready to be delivered. Before submitting the final version of the design, I made sure that the files and Illustrator layers are clean and easy to understand. I also made sure that the exported file matched the original size of the label and that the color profile was appropriate for print (CMYK).

Summary:

The project involved creating a visually captivating poster to promote Tempres thermo bottles, emphasizing their temperature resistance and modern design. Using Adobe Photoshop, I blended elements of summer and winter in a forest background, symbolizing the bottles' versatility across seasons. Lifelike mockups were then created in Adobe Dimensions, showcasing the bottles' metal construction and vibrant colors. In Adobe Illustrator, text elements were added, maintaining color coherence with the bottles. The final result is a polished poster that effectively communicates Tempres' unique selling points.